Founder Profile & Corporate Milestones

Serving as the producer, manager, and copyright representative for numerous international productions and artists, Yelda Kelly completed her high school and higher education in London at a very young age, following her success in the University of Cambridge proficiency examinations. She holds degrees in Fashion Design & Performing Arts from the London School of Fashion and Business Administration & Management from Rochester College. Additionally, she played an active role in the establishment of the LaSalle Fashion School in Turkey, where she graduated with the highest honors degree.

During her student years in London, Kelly worked in studio session management for legendary acts such as Depeche Mode, Sting, The Rolling Stones, and Jamiroquai. This experience paved the way for her to manage and produce international artists touring Turkey. As local demand rapidly escalated for these services—a business sector that was entirely novel to Turkey at the time—she personally took charge of training and guiding specialized production crews. Operating with the teams she built since 2000, Kelly has directed the stage design and production of numerous ground-breaking, first-of-their-kind live shows in Turkey. She has driven brand promotion strategies, launch event designs, and media planning, consistently connecting premium global brands with their exact target demographics. 

In 1999, she founded Vibe Productions International. Operating as the exclusive agent, producer, manager, and copyright representative for major international artists, DJs, actors, and West End/Broadway musicals, the company has secured prominent joint ventures with globally renowned corporations and talent. In 2000, the company became an official member agency for Artist & Entertainment representation in Turkey under the International Live Music Conference (ILMC) London. Backed by decades of continuous global success and solid trust from international talent and organizations, the agency has consolidated an extensive portfolio of world-class musical and artist representations under its reliable corporate umbrella.

In the local market, Kelly’s innovative production designs have left a lasting impact on Turkish pop culture history:

• The Tarkan Benefit Concert (January 14, 2000): Prior to his military service enlistment, megastar Tarkan performed a massive earthquake relief concert for victims of the August 17 disaster at Istanbul Mydonose Showland. Kelly personally created a bespoke 3D stage layout for this event, utilizing advanced sound, lighting, and stage systems never before seen in Turkey. This production later won a prestigious design award from SOUND & LIGHT magazine and generated immense media coverage.

• The Serdar Ortaç & Advantage Card Concert: Kelly designed a landmark concert for Serdar Ortaç, which was subsequently transformed into the official music video for his hit song "Acıları Bitiremedim". This marked the very first time a Turkish artist was provided with such a highly specialized, custom-built stage decor, sound, and system production.

Leveraging this technical expertise, Kelly has successfully spearheaded launch productions and high-profile experiential marketing events for elite global brands, including Gillette, FHM, Louis Vuitton, Escada, Smirnoff, General Motors, Chevrolet, Advantage Card, and Jaguar Cars.

Recognized overseas as one of the most trusted figures by international musical producers and theatrical representatives, Kelly turned her expertise toward globalizing Turkish culture in 2011. She acquired all global rights to the "Ağır Roman" (Cholera Street) Musical, a production poised to play a major role in promoting Turkey internationally. Following the story's successful television series adaptation, she meticulously preserved the spirit of the original cast and creative team while recruiting promising, top-tier talent from the Turkish State Theatres to form the musical's core ensemble.